Petit Ecolier et l’agence Abaka confient à WCP la conception et la rédaction des nouveaux jeux de cartes inclus dans ses gouteux paquets de biscuits. Au programme, des centaines de questions défis, actions, langage ou quizz, pour enfants mais aussi pour adultes. A consommer sans modération.
3 thoughts on “Petit Ecolier sonne l’heure de la récré…”
We are in Paris again after 4 years of absence and we, too, fell in love with theis Kellogg ceaerl. We read the ingredients list in amazement, our Francophile son explaining that France does not allow the plethora of additives, artificial flavors and sugar substitutesbthat the good old USA’ allows in its foods. When we came back to New Jersey, we rushed to buy the ceaerl here hoping it might taste the same. One bite of it and we spit it out. It was AWFUL! It tasted like chemicals and plastic. Just unworldly. I was so incensed that I wrote to Kellogg’s here in the US to tell them our experience and to complain. They wrote back telling me that American taste tests and focus groups have shown that this is the taste Americans prefer. I cannot believe that they ever let them have a swig of the French version. Imagine, to save a few cents per box, they will not make what is a VERY popular product in France available in the US. Shame on them and shame on us, as a country.Needless to say, I spent some time trying to order or import a case of these blessed morsels into the US..to no avail. So, before we leave Paris tomorrow, we are buying 4 boxes to gently place in our luggage. Alas, it will, last us less than a month!
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